Industry Spotlight:
John Jacobs
Nonprofit & Association Industry


John Jacobs is Hartman’s Nonprofit & Association Industry Lead. John understands the unique challenges faced by mission-driven organizations because he’s been there himself, leading organizations focused on increasing stakeholder value while serving the needs of members and constituents. He knows how important it is to fully understand the strategic direction and goals of an organization to make a positive impact.

We sat down with John to get his take on top priorities and opportunities for nonprofits and associations in 2022.

What is the biggest opportunity facing nonprofit organizations and associations?

The biggest opportunity for nonprofits and associations is related to digitization – that is, converting information into a digital and synthesized format that can be easily accessed and analyzed. Focusing on digitization can create deeper stakeholder and member engagement. It also provides insight that helps organizations generate content tailored to their constituents and members. Another major opportunity lies in diversifying revenue to reduce reliance on single services, such as in-person events and meetings.

How can technology drive business success in the nonprofit and association industry?

Nonprofits and associations tend to “make do” with the legacy systems they’ve inherited or been forced to customize over the years. Technology has rapidly advanced over the past ten years to the extent that it now defines “winners and losers” even among nonprofits and associations. Organizations that place technology at the core of their mission understand that technology creates the scale, efficiencies and leverage to continue meeting stakeholders’ needs well into the future.

What are the most important strategic priorities for nonprofit and association executives in 2022?

Given the state of our world, the most important strategic priorities for executives to focus on in 2022 are as follows:

  • Strategic planning in the post-pandemic world
  • Workforce development
  • Reconnecting with stakeholders and members
  • Cloud migration and automation
  • M&A landscape and opportunities
  • Revenue diversification

If you’re a nonprofit or association executive, reach out today to talk to John about these topics and what the future looks like for your organization. You can also learn more about Hartman’s IT leadership and consulting offerings for the nonprofit and association industry here:


Get in Touch


Related Blogs:

Data-Driven Manufacturing is the Future

Data-Driven Manufacturing is the Future

Nearly half of CEOs believe that their company won’t be viable in ten years if it continues running on its…
Banking on Intelligence: What Community Banks Need to Know about AI [Podcast]

Banking on Intelligence: What Community Banks Need to Know about AI [Podcast]

EPISODE SUMMARY In this compelling podcast, we uncover the key insights, strategic advantages, and real-world applications that make embracing AI…
The Keys to Successful Digital Transformation

The Keys to Successful Digital Transformation

Over the last several years, digital transformation has become fundamental for businesses to remain relevant and profitable.  In fact, Many…
Scroll to Top

Let's Talk!