Wade Barnes | Financial Services Industry Lead | Hartman Advisors

Wade Barnes

Industry Lead, Financial Services

Wade is an indispensable asset to his clients who benefit from his extensive experience working in the banking industry and expertise in using technology to solve issues ranging from operational inefficiencies and regulatory challenges, to cyberthreats. As Hartman’s Financial Services Industry Lead, he works alongside executives to create and execute technology roadmaps and data strategies to drive growth and innovation. Wade is a highly effective, multi-disciplined leader who thrives on identifying opportunities and creating strategies for businesses to build market share and increase overall profitability.  

Wade has spent most of his career in banking, starting as a teller and advancing through the ranks to the C-suite. Before Hartman, Wade was the Chief Marketing Officer at Howard Bank. In this role, he championed the importance of using technology to source new clients and expand relationships with existing clients by defining the customer journey and personalizing the banking experience. He also created and led a corporate discipline for product development, including a FinTech initiative, with a focus on processes for highly efficient internal operations and enhancements to the customer experience. Wade also held senior management roles in retail banking, marketing and e-commerce at 1st Mariner Bank, where he leveraged technology to automate business processes and used data analytics to drive strategy and execution.  

Wade most enjoys spending time at home with his wife and daughter, especially when he has time to try out a new recipe for dinner. You might also find him on the golf course or making plans for his next European vacationWade also passionately serves on the board of directors for Meals on Wheels of Central Maryland and Maryland Council on Economic Education. 

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