Karen Bull published an article, The Future of Data-Driven Student Analytics in Higher Education, with The EvoLLLution®. The article highlighted the ways that higher education can use data analytics to make strategic and cost-effective decisions.
“Universities and colleges can analyze the school’s historical data and cross-reference the geomarket list with a marketing approach and campaign with specific, selected messages to the targeted markets. In this way, analytics can help to determine where the best prospects—those most likely to enroll—are located and advertise accordingly.”
“Data analytics informs modifications to university curricula for real-time adaptation, and universities can now observe the relationship between degree progress and degree completion. When used strategically, data can help universities tailor their class offerings to best meet student demands.”
